Digital Marketing Specialist

UK
In this position you will report directly to the VP of Marketing, and you will be responsible for the development and management of B2B digital marketing programs, implementation and results. You will be experienced in managing all online marketing efforts for brand position and awareness across all digital channels

About us

For 20 years, Verbio Technologies has been on the cutting-edge of voice technologies to simplify human-machine communication. Born as a spin-off of Polytechnic University of Catalonia (UPC), we are now a global Conversational AI provider, trusted by the most valuable companies worldwide!
We are passionate about building speech AI technologies (Voice Biometrics, Speech Recognition, Text-to-Speech Conversion, Cognitive NLU) to unfold voice conversational and speech security solutions which drive to boost customer experience and shrink operational costs in the contact center.
All our products are based on the latest Neural Networks and Machine Learning Techniques and by working on their implementation on real use cases.
Currently, Verbio is experiencing a time of change, with significant growth not only in the number of employees but also in a greater product orientation. This means that Verbio will continue having many challenges and opportunities, and also will do so for every team!

Our Mission

We’re on a mission to make people’s lives easier by using AI-enabled technology.
At the moment we are helping companies to better understand their clients, create engaging experiences and access to actionable insights in order to increase operational efficiency.
Everything by simplifying Human-Machine communication.
We have made millions of users, customers, employees and kids smile at how natural it is to communicate with technologies through their voices.
If you enjoy challenges and learning every day in a very innovative environment, this is your company!

The team

We are a growing team of driven professionals with offices in Spain, US, Mexico, Brazil and UK, 85% composed by Engineers or Linguists and over 20% PhD’s.
If you enjoy challenges and learning every day in a very innovative environment, this is your company!

About the role

Do you live and breathe all things digital marketing? Are you driven, dedicated and experienced in leading and contributing to projects that drive revenue growth as part of a dedicated Marketing Team? Are you inspired by technology and innovation? We have just the position for you.
In this position you will report directly to the VP of Marketing, and you will be responsible for the development and management of B2B digital marketing programs, implementation and results. You will be experienced in managing all online marketing efforts for brand position and awareness across all digital channels.
You will be responsible for lead generation, website development, email marketing, marketing automation and online content creation. In this position you will help shape the B2B marketing strategy in all elements of digital marketing including branding, digital advertising, SEO, SEA, social media, analytics and digital events in order to support our commercial objectives.
In this role, collaboration with our global teams, customers and partners is essential to increase Marketing’s contribution to revenue. This position requires a candidate with a blend of strategy, technical, creative, analytic and project management expertise.
Excellent communication and writing skills are essential and experience of the speech technology industry would be an advantage. You must be confident and capable of working as part of team, working autonomously, and working to deadlines.

For The Day To Day Work, We Use

• HubSpot/Pardot (TBC)
• Google AdWords
• Google Analytics
• WordPress
• LinkedIn Advertising
• Twitter Advertising
• MailChimp
• Salesforce

Task & Responsibilities

• Deliver measurable results and manage marketing pipeline generation, including managing campaigns from concept to ROI analysis
• Plan and execute all digital marketing, including SEO, email, social media and display advertising
• Design, build and maintain our social media presence
• Measure and report on performance of all digital marketing campaigns, and assess against goals
• Identify trends and insights, and optimise spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams and the PR and Content Specialist to create landing pages and mailing campaigns to optimise user experience
• Develop and enhance conversion points and optimise user funnel engagement. Building SQLs and MQLs
• Collaborate with agencies and other partners to support our digital marketing endeavours (website, photography, video and design)
• Evaluate emerging technologies and perspective for adoption, where appropriate
• Manage all aspects of digital events including sales webinars
• Provide monthly reports on utilisation and effectiveness of digital marketing channels
• Oversee marketing lead generation to support the Sales Teams to meet their annual objectives
• Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B customers globally
• Develop and execute B2B marketing plans including PPC, email campaigns, webinars and website updates
• Working closely with our web agency ensuring website maintenance, interactivity, tracking and security
• Working with the PR and Content Specialist to produce high quality content, including blogs, case studies, e-books, white papers, product documentation, reports, emails, presentations and other forms of written material
• Creating and circulating the internal and stakeholder newsletters with targeted information and insight
• Provide cover for MarCom team members during periods of leave.

What you will do in your first 3 months

• Setting up our marketing automation hub with workflows – generating and nurturing leads
• Take a leading role in the refresh of our external website, ensuring that our value proposition is clear and that our buyer personas and user journeys are optimised
• Position and present our company online as a market leader in call automation for contact centres
• Heavy involvement in a new product release for Q1.

Skills & Experience

• 3 + years’ experience of managing digital marketing for a global, B2B tech company working with multiple language and territories
• Experience working daily with Salesforce and HubSpot/Pardot to nurture, track and report on lead conversions
• Experience in Google AdWords, LinkedIn Advertising and Twitter Advertising
• Experienced in delivery a pipeline of qualified, high quality leads
• Strong analytical skills; including experience reviewing performance results and making recommendations. Evaluate end-to-end customer experience over multiple channels and touch points
• Experience in managing social media marketing channels developing tailored, segmented content
• Experienced using marketing automation tools (such as HubSpot/Pardot/ MailChimp)
• Proven track record in delivering digital campaigns with measurable conversion rates
• Experience of simplifying complex information into understandable, digestible information
• Experience of developing a variety of multimedia content
• Experienced in monitoring and analysing user journeys and interactions with online marketing tools including Google Analytics and HubSpot
• Solid awareness and understanding of data protection including GDPR
• Be a creative thinker with a strong visual eye and attention to detail
• Strong team work ethic but also possess the ability to work autonomously on projects
• Strong written and communication skills
• A proactive, can-do attitude and the desire to make a difference.
Nice to have
• Fluency in Spanish and/or Portuguese would be extremely advantageous
• Experienced in Adobe packages including Photoshop and Illustrator
• Previous experience gained in speech technology
• Experience of working in telecoms, banking or insurance.
Verbio is an equal opportunities employer encouraging applications from everyone regardless of sex, age, race, ethnicity, religion, sexual orientation, gender identity, pregnancy, marital status or disability, fostering a diverse and inclusive workplace.

Benefits

• 25 days of paid vacation leave per year + National Bank holidays
• Private health insurance plan

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